Why brands matter
Becky Street • 3 min read
What is branding? And why are we told it’s so important to our companies?
How to measure success at a congress
Lydia Owen • 3 min read
We interviewed OSP Healthcare’s Account Director Lydia Owen, who has over 10 years of experience planning exhibitions for clients within and outside of the healthcare sector.
What multichannel means in the world of European Pharma Marketing
Becky Street • 3 min read
Historically, the pharma sector relied on the tried and tested format of using sales reps armed with brand-centric promotional strategies to get the message across. Fast forward to today and that style of communication has become ineffective...
What makes a successful events planner?
Lydia Owen • 4 min read
The short answer is a deep-rooted love of creating — and ticking off — to do lists!
Nuture v nature - Women in business
Vikki Byrne • 3 min read
As a woman in-tech and in-business, I am often asked who or what inspired me to take the leap into what has been historically perceived to be a ‘man’s industry’.
Get the most from your conference facilitator
Lydia Owen • 2 min read
Audiences now demand more opportunities to engage and contribute at conferences and want more interactivity and relevance from speakers
Top 5 reasons why you should include visual content in your marketing
Clare Abbott • 1 min read
Visual content marketing has really taken off in the last few years
Our favourite adverts!
Becky Street • 2 min read
It’s fair to say that adverts are a bit like Marmite — you either love them or you hate them.
Fonts speak louder than words
Clare Abbott • 2 min read
This week’s update comes to you from our creative department who, it’s fair to say, have ‘a little bit of a thing’ for typography.
Essential booth tactics
Lydia Owen • 2 min read
As this year’s exhibition season ramps up, we’ve put together some cunning tactics to help you make the right choices when selecting your booth space — ensuring an all-conquering 2019!
Hear, hear!
Lydia Owen • 2 min read
Active listening is a way of listening to another person that improves mutual understanding. Often when people talk to each other, they don’t listen attentively.
ISO — we passed!
Lisa Rennison • 1 min read
March 2019 proved to be a busy month for Team OSP — aside from having our hands full with our ‘day jobs’, we also underwent our annual ISO 9001 audit.
Thinking about using eLearning as a training tool?
Vikki Byrne • 2 min read
Here’s OSP’s guide to getting started!
Not one for the squeamish!
Becky Street • 1 min read
Taking a break from touring the expo halls of Europe, Team OSP was working closer to home this week — filming on location in a microbiology lab.
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