Blog

Why brands matter

Becky Street • 3 min read

Why brands matter

What is branding? And why are we told it’s so important to our companies?

How to measure success at a congress

Lydia Owen • 3 min read

How to measure success at a congress

We interviewed OSP Healthcare’s Account Director Lydia Owen, who has over 10 years of experience planning exhibitions for clients within and outside of the healthcare sector.

What multichannel means in the world of European Pharma Marketing

Becky Street • 3 min read

What multichannel means in the world of European Pharma Marketing

Historically, the pharma sector relied on the tried and tested format of using sales reps armed with brand-centric promotional strategies to get the message across. Fast forward to today and that style of communication has become ineffective...

What makes a successful events planner?

Lydia Owen • 4 min read

What makes a successful events planner?

The short answer is a deep-rooted love of creating — and ticking off — to do lists!

Nuture v nature - Women in business

Vikki Byrne • 3 min read

Nuture v nature - Women in business

As a woman in-tech and in-business, I am often asked who or what inspired me to take the leap into what has been historically perceived to be a ‘man’s industry’.

Get the most from your conference facilitator

Lydia Owen • 2 min read

Get the most from your conference facilitator

Audiences now demand more opportunities to engage and contribute at conferences and want more interactivity and relevance from speakers

Top 5 reasons why you should include visual content in your marketing

Clare Abbott • 1 min read

Top 5 reasons why you should include visual content in your marketing

Visual content marketing has really taken off in the last few years

Our favourite adverts!

Becky Street • 2 min read

Our favourite adverts!

It’s fair to say that adverts are a bit like Marmite — you either love them or you hate them. 

Fonts speak louder than words

Clare Abbott • 2 min read

Fonts speak louder than words

This week’s update comes to you from our creative department who, it’s fair to say, have ‘a little bit of a thing’ for typography.

Essential booth tactics

Lydia Owen • 2 min read

Essential booth tactics

As this year’s exhibition season ramps up, we’ve put together some cunning tactics to help you make the right choices when selecting your booth space — ensuring an all-conquering 2019!

Hear, hear!

Lydia Owen • 2 min read

Hear, hear!

Active listening is a way of listening to another person that improves mutual understanding. Often when people talk to each other, they don’t listen attentively.

ISO — we passed!

Lisa Rennison • 1 min read

ISO — we passed!

March 2019 proved to be a busy month for Team OSP — aside from having our hands full with our ‘day jobs’, we also underwent our annual ISO 9001 audit.

Thinking about using eLearning as a training tool?

Vikki Byrne • 2 min read

Thinking about using eLearning  as a training tool?

Here’s OSP’s guide to getting started!

Not one for the squeamish!

Becky Street • 1 min read

Not one for the squeamish!

Taking a break from touring the expo halls of Europe, Team OSP was working closer to home this week — filming on location in a microbiology lab.