Becky Street • 3 min read
It’s important to remember that your brand represents you — you, your staff and your marketing materials ARE the brand!
If the kind of customer you want to attract are business people, your tone might be authoritative and professional, yet if you’re targeting teenagers, then it should probably be more light-hearted and quirky.
When customers identify a tone of voice, they’re also identifying a personality. They start to form an image of a person or company based on the tone of voice you present. By doing this, customers feel like they’re getting to know the brand or company, bringing with it a sense of trust and familiarity.
For example, if a client walks into your office your brand image should be on display both in the environment and through personal interactions with your people. Your staff should emulate your brand values. In fact, the pitch, the meeting, the video in the waiting room, even the farewell should ooze your brand!
Keep an eye on materials that are going out to ensure they are consistent with your brand guide.
No one knows your brand better than you, so it’s up to you to spread the word. Give your loyal customers a voice. Encourage them to post reviews or share your content.
A well-managed brand connects with its audience on both an emotional and functional level — linking the head to the heart.
In our opinion, your brand is one of your core business assets and should demand the attention it deserves. It’s essential to create a consistent look, voice and message (and stick to it!) as these are the foundations on which to build successful engagement tools and campaigns.
Want to know more? Get in touch.
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