Home schooling: Conceptual logo design

As the UK settled into another week of coronavirus lockdown, the working parents amongst our team were continuing to juggle home schooling with remote working.

Young apprentice

In a bid to give her daughter an insight into what Mum does for a living, Vikki, co-owner of OSP and the company’s Creative Director, decided to get seven-year-old Livy involved in some vital concept work. With her pencil case to hand, Livy accepted the challenge of coming up with a logo design that would encourage others to #StayatHome to #FlattentheCurve as the current COVID-19 crisis shows no signs of abating. 

Vikki said: “After about 15 minutes, Livy had quickly scamped up her first attempt. She was very concerned it wasn't her best work but said that, if I liked it, she would happily redo a neater version! We opened Illustrator together and she did most of the illustrations herself and, after what seemed like about 2 million hours later, it was finished!

“I think it's pretty good. In fact, I’m a bit concerned she might attempt a hostile takeover of the design studio next week!”

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