Blog

Why invest in attending trade shows and congresses?

Jo Share • 4 min read

There’s no getting away from it, attending an exhibition is probably going to represent a sizeable chunk of your annual marketing spend. The congress fees alone can be pricey and that’s before you even start to think about filling your plot with a stand,

Choosing the right plot to meet your congress goals

Jo Share • 4 min read

When it comes to choosing the optimum plot for your exhibition booths, it’s all about location, location, location!

What are the benefits of using a booth agency?

Lydia Owen • 7 min read

Find out why you should use a booth agency to maximise your impact in the congress hall.

When to start planning your congress attendance

Lydia Owen • 2 min read

“How late is too late?!” Ideally, we like to start planning six months ahead of a congress – although we realise that’s not always a goer! Here’s our rationale...

Why marketeers should be taking a leaf out of Sir David Attenborough's book

Lydia Owen • 4 min read

Human connections, physical touch and social interaction is a fundamental part of our existence.  

How to measure success at a congress

Lydia Owen • 3 min read

We interviewed OSP Healthcare’s Account Director Lydia Owen, who has over 10 years of experience planning exhibitions for clients within and outside of the healthcare sector.

Essential booth tactics

Lydia Owen • 2 min read

As this year’s exhibition season ramps up, we’ve put together some cunning tactics to help you make the right choices when selecting your booth space — ensuring an all-conquering 2019!