What multichannel means in the world of European Pharma Marketing
Becky Street • 3 min read
Historically, the pharma sector relied on the tried and tested format of using sales reps armed with brand-centric promotional strategies to get the message across. Fast forward to today and that style of communication has become ineffective...
What makes a successful events planner?
Lydia Owen • 4 min read
The short answer is a deep-rooted love of creating — and ticking off — to do lists!
Thinking about using eLearning as a training tool?
Vikki Byrne • 2 min read
Here’s OSP’s guide to getting started!