Summary of Brief:
Develop a brand book to detail how the established Rutherford Health corporate umbrella brand should be portrayed alongside its numerous subsidiary brands, each with their own identities. Create a suite of logos for the subsidiary companies.
What we did:
- Drafted and designed a set of brand guidelines for the entire organisation.
- Created individual logos for the subsidiaries Rutherford Cancer Centres, Rutherford Estates, Rutherford Innovations and Rutherford Analytics.
- Created a colour palette for each subsidiary.
- Developed brand templates for other company marketing collateral including business cards, email signatures, compliment slips, PowerPoint, leaflets, billboards and exhibition stands.
- Designed a standalone ad campaign entitled ‘Right here when you need us’ to promote the location of the company’s Proton Beam Therapy centres and highlight the supportive nature of the inhouse team.