Rutherford Health Brand Book

Summary of Brief:

Develop a brand book to detail how the established Rutherford Health corporate umbrella brand should be portrayed alongside its numerous subsidiary brands, each with their own identities. Create a suite of logos for the subsidiary companies.

What we did:

  • Drafted and designed a set of brand guidelines for the entire organisation.
  • Created individual logos for the subsidiaries Rutherford Cancer Centres, Rutherford Estates, Rutherford Innovations and Rutherford Analytics.
  • Created a colour palette for each subsidiary.
  • Developed brand templates for other company marketing collateral including business cards, email signatures, compliment slips, PowerPoint, leaflets, billboards and exhibition stands.
  • Designed a standalone ad campaign entitled ‘Right here when you need us’ to promote the location of the company’s Proton Beam Therapy centres and highlight the supportive nature of the inhouse team.


  • Healthcare

Business Objectives:

  • Raise Awareness
  • Promote Product/Service


  • Brand Identity
  • Brand Strategy


  • Brand Book