WHAT WE DO
Get clear on what sets you apart.
We help organisations working in science, healthcare and other specialist fields explain what they do and why it matters. We bring strategy, design and writing together so your brand looks and sounds like the same organisation wherever people meet it.
Whether you’re launching something new, refreshing an established identity or finding better words for what you already do, we’ll help you work out where to start.
SELECTED WORK
Brand thinking in practice.
Three different challenges: connecting a specialist offer to customer needs, building a pharmaceutical brand for European markets and bringing a global diagnostics brand together.
THE OSP APPROACH
Good questions. Clear decisions.
We start by listening to your team and looking at what your audiences need to understand.
Then we turn what we learn into decisions you can use, from what to lead with to how your brand should look and sound.
Start with what you know.
We review the research, customer feedback and materials you already have. Workshops help us agree what’s working, where people see things differently and which questions still need answers.
Make the complex clear.
We find the simplest way to explain what matters while keeping the detail that makes it credible. A clinician, an investor and a member of the public may all need a different way into the same story.
Plan for review early.
We agree who needs to be involved and when. If your work has scientific, regulatory or global brand requirements, we build those into the brief and review stages.
Try it where it matters.
We see how the identity and messaging work in everyday materials, from a website headline to a pitch deck. That helps us spot gaps before we finalise the guidelines.
Flexible OPTIONS
The right starting point for your brand.
Launch a new brand
Define who you’re for, what makes you different and how to express it. Ideal for a new organisation, product or initiative.
Refresh an existing brand
Keep what people recognise and improve what’s holding you back. That could mean a sharper message, a more flexible visual identity or a clearer set of guidelines.
Bring a brand together
Give different teams, markets or business units a shared set of messages and design rules, with room to adapt them for the people they need to reach.
WHAT WE CREATE
From positioning to the tools you use every day.
Choose the support you need, from a focused messaging project to a complete strategy, identity and toolkit.
Brand strategy & positioning
WHAT WE CAN CREATE:
Brand and audience workshops
Positioning and value propositions
Audience priorities and points of difference
Messaging & tone of voice
WHAT WE CAN CREATE:
Core brand story and key messages
Message maps for different audiences
Tone of voice guidance and examples
Investor and partner narratives
Visual identity
WHAT WE CAN CREATE:
Logo development or refresh
Colour, typography and imagery
Layout principles and visual identity guidelines
Brand guidelines & rollout
HOW WE WORK WITH YOU:
Brand books and starter kits
Pitch decks and presentation frameworks
Templates for digital, social and print
GOOD TO KNOW
Your branding questions, answered.
Deliverables are shaped around what your teams need to use, not a fixed branding package. They might include positioning, value proposition, messaging architecture, visual identity, tone of voice, brand guidelines, templates and launch assets. We’ll rationalise the list so you are not paying for documents or assets that will sit unused.
Timing depends on the scope, stakeholder availability and approval process. A focused messaging or identity refresh may take weeks, while a broader strategy and rebrand can take several months. We agree the critical decisions and review stages upfront so the project moves at the pace the organisation can realistically support.
Yes. We are used to working within existing corporate identities and adapting communications for specific markets, audiences or business units. We can identify where there is flexibility, where global rules need to be protected and how to create something locally relevant without fragmenting the wider brand.
Yes. We create guidelines around the level of control and support your organisation needs. That can include messaging, tone of voice, identity rules, templates, examples and digital assets. We focus on making the system usable, because guidelines only protect consistency if people can understand and apply them.
We test the thinking against the places the brand actually has to perform: websites, presentations, campaigns, events, social content, sales materials and internal communications. That helps expose gaps before guidelines are finalised and produces a system that is practical for everyday teams, not just attractive in a brand presentation.
Yes. A brand can often be made much more distinctive and usable through typography, colour, imagery, layout, motion, illustration and clearer design principles without replacing the logo. We’ll assess what is working, what is limiting the brand and how much change your audiences and internal teams actually need.
Not always. We first review what evidence already exists: customer insight, stakeholder interviews, market research, sales feedback and previous strategy work. If there are genuine knowledge gaps, we can recommend focused research. We would rather use existing evidence intelligently than commission research simply because it is part of a standard branding process.
We work from the audience backwards, identifying what they need to understand and what evidence supports the message. With 30 years’ experience communicating complex subjects, we are comfortable simplifying technical information without stripping out the substance. The aim is clear, credible language rather than generic brand statements.
Yes. We can help define what you stand for, who you are for, why you are different and how that should be expressed. We combine stakeholder input, existing evidence and competitive context, then turn the thinking into practical positioning and messaging your teams can actually use.
We start by diagnosing the problem. If the strategy and positioning are still right, a focused refresh to identity, messaging or guidelines may be more useful than a full rebrand. If the business, audience or proposition has fundamentally changed, deeper work may be needed. We’ll challenge the scope so you invest where change will have the greatest effect.