Making Complex Neuroscience Easier to Navigate
Rebuilding a specialist product website around the ways researchers discover, compare and understand technologies.
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01 • THE CHALLENGE
Helping researchers find the right neuroscience tools
After several website redesigns, Brainbox still had a digital experience that made specialist neuroscience products difficult for researchers to discover. Complex navigation and a restrictive content management system also made it harder for the team to keep information current.
“Working with the OSP team on our new website has been an absolute pleasure. Right from the get go they took the time to really understand what we needed, got to grips with our challenges and worked with us constructively to overcome them. We’re over the moon with the result and now have a website that is absolutely fit for purpose and one that we are really proud of. A vibrant and distinct website that is easy to manage and maintain and supports our ambitions for the future.We have been through various iterations and companies before working with OSP and none of them came anywhere close” Andrew Thomas, Brainbox
02 • THE thinking & Doing
We rebuilt the site around how researchers search
We treated the problem as one of understanding and access, not simply appearance. By examining how researchers look for products and techniques, we restructured the content and developed abespoke website with intuitive product filtering, compelling visuals and aflexible content management system.
03 • RESULTS & IMPACT
A clearer route to products and a site Brainbox can manage
Delivered in four months, the website gives researchers clearer routes to relevant technologies and gives Brainbox greater control over its content. It also provides a scalable platform to support the business as its offering evolves.
