Marine Conservation Branding and Communications Across UK Overseas Territories
Making complex marine science accessible to audiences across regions and disciplines.
If you would like to learn more about this project and see some project content examples, please get in touch.
01 • THE CHALLENGE
One conservation programme for many audiences
The Blue Belt Programme needed to communicate marine conservation work to audiences ranging from local communities to international stakeholders. The challenge was to keep theprogramme recognisable while respecting the distinctive environments and communication needs of individual territories.
“High fives all round!! Thanks very much everyone!”
02 • THE thinking & Doing
We designed an identity that could adapt to each territory
We created a flexible programme identity and applied it to a wide range of communications, from conference branding and presentation graphics to annual reports, maps, infographics and educational resources. Each element balanced programme-wide consistency with audience and regional relevance.
03 • RESULTS & IMPACT
A recognisable programme across reports, events and education
The programme gained a coherent, adaptable suite of communications supporting awareness, education and engagement. One report was shared with and approved by the Royal Household, reflecting the high-profile context of the work.
