A Pharmaceutical Campaign Platform Designed for European Markets
Refreshing a familiar brand without losing the trust it has built.
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01 • THE CHALLENGE
A fresh campaign that could work across Europe
After more than seven years of work with Diurnal, the brief was to create a fresh creative direction for a specialist pharmaceutical brand. It needed to stand out while remaining recognisable andadaptable across audiences, channels and European markets.
“Brilliant work! Thank you so, so much for getting this over the line.”
02 • THE thinking & Doing
We developed the Lighthouse creative platform
We reviewed competitor communications, audience needs and commercial ambitions, developed five creative routes andrefined them collaboratively. The chosen Lighthouse concept used day-and-nightcontrasts to create a memorable platform for campaign messaging, congress graphics, sales materials and digital content.
03 • RESULTS & IMPACT
One campaign adapted for the UK, Germany and Italy
Adapted for the UK, Germany and Italy, the campaign provided a consistent creative expression across markets andtouchpoints while allowing local application.
